ArtGr584 – Branding Package

ArtGr584: Video Narrative Design – Paul Bruski ( Fall 2014)

Spice Branding Package

This is a television network branding package.
Just like any identity system, it consists of both variety and consistency in visual components. This begins with the logo for the network and then works through other visual elements that work through components such as the station bug (logo often in the bottom right), fullscreen name plates, network promos, and programming spots. These elements serve both informational functions (show times, etc) and display the conceptual attitudes of that network.

| ID Nameplates

| Network Promo

| Station Bug

| Programming