Genre: Kinetic typography
Title: Type as image: Motion
Media: After effect, Photoshop, Illustrator

This is an advertisement for The Department of Environmental Health and Safety (EH&S). The purpose of this advertisement is to inform people what EH&S does for the people at Iowa State University. This advertisement’s audiences are students, faculty, and staff at Iowa State University. Most people at university do not know about EH&S work. However, they are in charge of important work for people at ISU. With easy explanation, Kinetic Typography will show what they do for the people at Iowa State University. The goal of this advertisement is to make people remember that the department works for the safety of all people at the university.

| Kinetic Typography

| Storyboard